In a country where most students are just lectured towards all day and do endless amounts of busywork, the Smithsonian Institution is going against the norm. They are having visitors ask questions, wonder and be creative. Many of the Smithsonian's previous visitors believe that the museum is dull, but a new ad campaign is trying to change their minds. This 1.4 million dollar campaign includes a new website design
http://seriouslyamazing.si.edu/ which features questions and answers geared towards adolescents and teens. The Smithsonian is not launching these new features because they are running low on money, in fact their sales have been up in the past few years, but they are trying to raise money for research and to maintain all of their buildings. Many people don't know that the Smithsonian also has a magazine and a TV channel. Some of the questions featured on their new colorful website include:
- What is a laufmaschine?
- How far did John Wilkes Booth get on his broken leg after assassinating President Lincoln?
- How many armored guards accompanied the Hope Diamond to the Smithsonian?
- What do a Dead drummer and an astorphysicist have in common?
- What was a hot hairstyle for the founding fathers?
To learn the answers to these and many questions visit
http://seriouslyamazing.si.edu/ today!
http://www.nytimes.com/2012/09/21/arts/design/smithsonian-seeks-to-remake-stodgy-image.html?ref=arts
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